Technology - 'The alchemy of the analogue is more unpredictable, and therefore more alluring.'
The process of making something is sometimes unknown (film camera) so things can easily go wrong, as apposed to a digital camera - images that can instantly be seen and edited there and then - you gfet more of an authentic natural interesting looking outcome. Some digital lose a real sense of realness as they are constantly being bombarded with Photoshop techniques, making the image somewhat unrecognisable to the original one. You cant control the process therefore seeing the outcome becomes more exciting.
Analogue definition: structurally similar to something but differs in composition.
Alchemy meaning: Tradition practised throughout Europe
Analogue vs Digital
Analogue equates to 'Lo Fi' Low Quality
Practitioners who received their degrees in the pre digital era, they are more drawn to technology than the younger generation because they have grown up with computers and are used to that life.
Impatience is the topical term in our digital age.
People believe that Digital life will help us live in a more fluid efficient manner. We experience information overload. Always hitting that 'upgrade me now' button as there is that expectation that it is going to be better but there is always some kind of disappointment. The thing is with film, you cant be impatient with developing a film because it has a time-delayed process. With film you can create 'Happy Accidents.'
There is such thing as 'Beautiful losers' for example Shepard Fairey. He produces advertising campaigns (Obama 'Hope') But there is major irony as he exploits digital self publishing, despite employing working methods which are analogue. This creates a dilemma and a contradiction in this phenomenon.
Everyone can do non analogue stuff because it is easy accessible and found everywhere (ubiquitous).
Also everyone can do it and there is no distinction.
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