This first lecture was about logos and symbols and how they are used to represent something major.
What I found very interesting is how aspects from a variety of logos are the same but are easily distinguishable due to certain colours or slight alterations. For example a simple black cross could potentially mean first aid, Church, Pharmacy, Plus, Add. When you start to introduce other symbols which correspond to one another, it gives a context. So adding Mathematical symbols for example, you would instantly recognise this as an 'add' symbol. Stretching the cross out then starts symbolising religion and Jesus and then when you start adding colours like green, it means pharmacy or first aid. I just find it really interesting how one single shape is used for so many different logos and stands for so many different things.
For any language to exist there must be an agreement that one thing will stand for something else.
We learnt about Visual Syntax - a pictorial structure, representing basic building blocks of an image that affect the way we read it. Colour has a huge impact.
Visual Synecdoche - the concept of taking part of something to represent a whole. Only works if the image is universally recognised. For example the statue of liberty representing New York.
So in conclusion, every object has the capacity to stand for something other than what is apparent.
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