Quote Analysis

Technology - 'The alchemy of the analogue is more unpredictable, and therefore more alluring.'

The process of making something is sometimes unknown (film camera) so things can easily go wrong, as apposed to a digital camera - images that can instantly be seen and edited there and then - you gfet more of an authentic natural interesting looking outcome. Some digital lose a real sense of realness as they are constantly being bombarded with Photoshop techniques, making the image somewhat unrecognisable to the original one. You cant control the process therefore seeing the outcome becomes more exciting.

Analogue definition: structurally similar to something but differs in composition.

Alchemy meaning: Tradition practised throughout Europe

Analogue vs Digital

Analogue equates to 'Lo Fi' Low Quality

Practitioners who received their degrees in the pre digital era, they are more drawn to technology than the younger generation because they have grown up with computers and are used to that life.

Impatience is the topical term in our digital age.

People believe that Digital life will help us live in a more fluid efficient manner. We experience information overload. Always hitting that 'upgrade me now' button as there is that expectation that it is going to be better but there is always some kind of disappointment. The thing is with film, you cant be impatient with developing a film because it has a time-delayed process. With film you can create 'Happy Accidents.'

There is such thing as 'Beautiful losers' for example Shepard Fairey. He produces advertising campaigns (Obama 'Hope') But there is major irony as he exploits digital self publishing, despite employing working methods which are analogue. This creates a dilemma and a contradiction in this phenomenon. 

Everyone can do non analogue stuff because it is easy accessible and found everywhere (ubiquitous).

Also everyone can do it and there is no distinction.  

Lecture 2 - A 20,000 year non linear history of the image

What I found very interesting about this lecture is how we see certain Images. The significance and power of certain pieces of art, why they are so powerful and how they become less powerful. I began to understand the importance of knowing an artists background to really engage with the piece of art work. With the Mona Lisa painting, It's not a particularly emotional painting, There's no real concept behind it and you cant really engage or relate. So why is this painting so notorious and so significant? The artist? Leonardo Da Vinci. Perhaps the gallery it is exhibited at in Paris. The amount of people queing to see it? One of the big reasons is the fact we are told it's powerful. With the digital age, it creates opportunities to take art and reuse, recycle them, do exciting experiments and transfer these pieces of art onto various items or clothing - It is no longer in the artists control and so therefore the orginal painting instantly becomes more precious, 

Studio brief 1

For our first task we were given a sheet of quotes and were asked to choose one and analyse it. In our group we chose a History quote: 'The history we read [...] though based on facts, is, strictly speaking, not factual at all, but a series of accepted judgements.'

So what this quote is actually trying to say is that we don't actually know for certain the facts we read today are infact 'facts' Most of what we read are seen through the eyes of different people and so therefore is biased. There are right/left wing views, class and much of early history books are written through the white man.

Some key terms: 'accepted judgement'. What is a fact?  'a thing that is known or proved to be true.'

In the American history books, Columbus comes across like a hero when in actual fact he slaughtered the land. History written by the victors - written by the majority of white males. Propaganda. Joe Sacco 'The Great War' illustration book.If he wasn't there himself he is accepting judgement. The film Stone wall about the LGBT riots, the film portrays a white man when actually the original story is a black trans. There is a difference between films and news, where films are edited to attract viewers.

America called the Vietnam war the American war. North Korea illustration article - someone that had escaped.   

Lecture 1 - Visual Literacy - Language of Design

This first lecture was about logos and symbols and how they are used to represent something major.

What I found very interesting is how aspects from a variety of logos are the same but are easily distinguishable due to certain colours or slight alterations. For example a simple black cross could potentially mean first aid, Church, Pharmacy, Plus, Add. When you start to introduce other symbols which correspond to one another, it gives a context. So adding Mathematical symbols for example, you would instantly recognise this as an 'add' symbol. Stretching the cross out then starts symbolising religion and Jesus and then when you start adding colours like green, it means pharmacy or first aid. I just find it really interesting how one single shape is used for so many different logos and stands for so many different things. 

For any language to exist there must be an agreement that one thing will stand for something else.

We learnt about Visual Syntax - a pictorial structure, representing basic building blocks of an image that affect the way we read it. Colour has a huge impact.

Visual Synecdoche - the concept of taking part of something to represent a whole. Only works if the image is universally recognised. For example the statue of liberty representing New York.

So in conclusion, every object has the capacity to stand for something other than what is apparent.   

Exercise 1

For this task we were focusing on 5 different themes within context of practice. Politics, History, Technology, Culture and Aesthetics. We had to pick two categories and come up with 10 words on each sheet for each. We then swapped one of our sheets with someone else's. From these two sheets we then combined two words and conveyed an idea which visually communicated the two words.

Combinations of Punk with Technology.

Electricity with Punk.