Colour Psychology

'The colour eye' - Robert Cumming and Tom Porter

Red - Most common preference, a dislike for red - a characteristic of someone who has been frustrated or defeated. Pink, preference of someone who lacks the colour to favour red, seeks tenderness, affection and gentility.

Exposure to red - blood pressure goes up, breathing and pulse rates quicken, brain waves are stimulated.

In dark conditions, the eye is sharpest under red light.

Purple - indicates knowledge, sanctity, humility, sorrow nostalgia and old age. Rich colour, wealth and extravagance. Those who prefer violet are said to be tasteful and sensitive, liking for the arts , philosophy, music and ballet.