His theory is that Historically, works of art had an 'aura' - an appearance of magical or supernatural force arising from their uniqueness. The aura has disappeared in the modern age because art has become more reproducible. He compares the difference between paintings that have been made into posters and original literature books made into paper backs. Aura is connected to the idea of 'authenticity' Authenticity cannot be reproduced and disappears when everything is reproduced.
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